MOXEE
MOXEE COMES FROM MOXIE: NERVE, SPIRIT, EDGE. IT’S THE STUFF THAT MOVES CULTURE FORWARD.
Moxee is an independent communications agency specialising in lifestyle, food and beverage, hospitality, events, entertainment and culture.
Built on more than 16 years of communications experience, we create campaigns that make brands relevant, talked about and part of the cultural conversation. From major festivals and destination campaigns to hospitality venues, beverage brands and lifestyle launches, our work combines sharp strategy, strong storytelling and an instinct for what will get people, and media, interested.
We understand that brands live beyond a press release. They are experienced at the bar, around the table, at an event, in a creator’s feed, in a group chat and through the stories people choose to share. Our job is to create the ideas, moments and conversations that put brands into those spaces.
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OUR STORY
Founded by a senior arts and culture publicist Matt Fraser with 16 years’ experience across festivals, institutions and live performance, MOXEE is built on deep sector knowledge, strong relationships and senior strategic thinking. The result is a more focused, considered approach to communications for brands that want to be relevant, distinctive and genuinely part of the conversation.
We work across earned media, influencer and creator engagement, events, partnerships, social strategy and brand storytelling, building campaigns that connect with audiences wherever they discover, experience and share brands.
Our experience spans some of Australia’s most recognised cultural events and organisations alongside long-term work within food, beverage and hospitality and leading tourism destinations.
MATT FRASER,
DIRECTOR
what we do
STRATEGIC COMMUNICATIONS & CAMPAIGN DESIGN
Integrated communications strategies designed around brand growth, launches, audience engagement and cultural relevance.
From always-on communications programs to major campaign moments, we identify the stories, audiences, channels and partnerships that will have the greatest impact.
DIGITAL & SOCIAL AMPLIFICATION
Organic and paid social strategy designed to extend the life of campaigns and maximise the value of earned media, influencer activity, events and brand content.
This can include campaign planning, content rollout, paid amplification and performance reporting.
PARTNERSHIPS & CULTURAL COLLABORATIONS
We identify opportunities for brands to connect authentically with relevant communities, venues, personalities, events and cultural moments.
From collaborations and sponsorship amplification to talent and creator partnerships, we focus on relationships that extend reach while strengthening brand credibility.
EVENTS & EXPERIENCES
Communications strategy and amplification for launches, festivals, hospitality experiences, tastings, cultural events and major public events. We support events from concept through to delivery, including media and influencer guest strategy, talent engagement, launch moments, partnerships, content opportunities and post-event amplification.
Our extensive events experience means we understand both sides of the equation: how to build an experience people want to attend and how to turn that experience into sustained media, social and cultural conversation.
INFLUENCER & CREATOR ENGAGEMENT
Influencer strategy designed to create genuine brand advocacy rather than one-off posts. We manage creator identification, outreach, gifting, seeding, hosted experiences, event attendance, paid collaborations and ongoing ambassador relationships.
Our approach focuses on finding creators who are genuinely aligned with the brand and designing experiences and content opportunities people actually want to share.
BRAND STORYTELLING & CONTENT
We turn brand propositions into stories people care about.
That can include brand and campaign messaging, editorial strategy, founder and talent profiling, content development, media angles, social storytelling and creative campaign platforms.
EVALUATION & REPORTING
Clear reporting across earned media, influencer activity, campaign reach, sentiment and performance, with insights designed to improve future activity.
MEDIA RELATIONS & PR
National and international media relations spanning lifestyle, food and beverage, entertainment, travel, culture, news and business media.
Our work includes proactive press office management, story development, journalist engagement, media launches, interview coordination, talent management, media hosting and campaign amplification.
CRISIS & ISSUES MANAGEMENT
Strategic counsel and rapid-response communications for high-pressure situations, including media management, messaging development, stakeholder alignment and reputation management.
let’s talk
HAVE A PROJECT, LAUNCH, OR IDEA IN THE WORKS?
Tell us what you’re working on and we’ll help shape how it gets seen, heard and talked about.